APhA-ASP is proud to introduce its newest initiative: Operation Self-Care. Based on the former Heartburn Awareness Challenge, during the inaugural year, the project will focus on provide patients and communities with information on preventing heartburn. Student pharmacists across the country have the opportunity to help heartburn sufferers live healthier and more productive lives. This patient care project allows student pharmacists to enhance their clinical knowledge and work on their presentation and communication skills while educating the public on heartburn. Student pharmacists are able to recommend lifestyle modifications to decrease the number of episodes and the severity of heartburn, recommend OTC medications for sufferers, and refer sufferers to their physician when medical attention is needed.